Archive for September, 2016

If You Put it On Social Media, Consider it Gone

September 13, 2016 Comments Off on If You Put it On Social Media, Consider it Gone Uncategorized

A looooooooong time ago, in the days of VHS and pay phones, Angela Attia and I froze our patooties off in an unheated nightclub in Queens aaaaall winter long to produce… this.

 

Get that look off your face – this was how it was done back then! In any case, you’ll notice something about this video (aside from its early-2000’s panache): there aren’t a lot of long sequences. Know why that is? Because we wanted to protect our work. At the time, it was quite unique in NYC, to the point where a well-known aerial dance company showed this promo to their company and told them to “try to replicate it”.

They never did, but it didn’t stop people from trying! We were once at a performance of local talent, and a duo popped themselves up on aerial silks. 30 seconds later, half the circus community in the room was looking at Angela and I, and mouthing, “They stole your stuff!”! And sure enough – they’d tried (and failed, but that’s another post).

The moral of this story? If you have work that you would like to protect, for the love of all that’s holy – don’t put it on social media and act surprised when 50,000 aerialists are using it the next day! Putting something online now has almost become code for “yeah, you can totally have this!”.

Luminosity DuoSo excited you can’t stay quiet? You’ve got options! Created a new drop? Don’t show the wrap. Working on a sequence you’re really loving? Put up only what you’re comfortable seeing all over Instagram the next day.

Over the years, people have tried to copy our look, our choreography, even our name. They’ve lifted show ideas, costume designs, you name it. We’ve moved on to other projects, but there will always be folks looking to piggyback off your work. You don’t have to defend holding on to your work for a while! Patents and copyrights exist for a reason. If you’re thinking, “Well, nobody creates anything new anymore!”, that’s probably because YOU haven’t. I don’t buy the “there’s nothing new under the sun” argument because it’s simply not true, as evidenced by the growing body of aerial work, and the artistic evolution in our field. That said, if you don’t want to share, don’t “share”. Dare to imagine, Laura